Donna Brazile's advice

In a New York Times opinion-editorial piece today, Donna Brazile, former campaign manager for Al Gore's disastrous presidential bid gives the Democrat Party some advice. Apparently, the Dems are going to meet up this weekend in Florida to continue their overanalysis-fest on why they lost the election.

They (including Donna Brazile) are going in the wrong direction in this quest and while I hate to give them a hint as to why they are losing, heaven knows they aren't going to listen or mend their ways because they will outright reject the real truth of the matter.

This is not a marketing problem. They can package and re-package all they want, but it was a combination of the message and the messenger that were soundly rejected on November 2nd. You can put a stink bomb into a Nordstrom package with a pretty little bow but it is still a stink bomb.

John Kerry flip-flopped on everything so he had no trust with the public from the get-go. Add to that that the Democrat party has been completely hijacked by extremists in New York and LA and most of your flyover country Democrats were left saying, "Hold on a moment, that's not the Democrat Party I'm a part of...."

In sum, it was the message itself that was rejected along with a messenger who changed his mind as often as Sarah Jessica Parker changes shoes. There isn't a marketing professional alive who could have boosted message acceptance rates with that combination.